STOP Thinking Like An Entrepreneur… And Your Business Will FINALLY Explode!


It’s a strange thing the health and fitness industry.

People are often inspired to become a part of it, often giving up highly lucrative and established careers elsewhere to become their own boss live life on their own terms and, of course, do work that they TRULY feel will make a difference to the lives of others.

Yet no sooner do they give up their ‘safe’ and salaried position and escape from ‘the man’, what do they do?

They go create a business where they have not ONE but often 10 or more ‘bosses’ telling them exactly what they should do, how they should do it and how much of an idiot they’d be if they didn’t do it THIS way and EXACTLY this way.

Instead of having ‘A’ boss with their old company they now have website bosses, SEO bosses, Facebook landing page bosses, FB Ads bosses, squeeze page bosses, copywriting bosses, autoresponder bosses, podcasting bosses, youtube bosses, social media bosses and a lot more besides.

And that business that was supposed to create all that freedom, fun and financial success in their lives?

You can forget that!

Now, instead of working 9 to 5 for a set income they’re working 5 – 9 without a clue about how much money is coming in this month, worried about how many clients won’t renew their memberships or invest in a new program, concerned about their FB ads conversions, trying to fit this week’s email newsletter somewhere into their hectic schedule and… well, you get the picture.

I wish I was exaggerating but, sadly, I’m painting a fairly accurate picture of the lives of the greater majority of fitness professionals not just here in the UK but worldwide.

Depressing isn’t it?

But, you know, it’s pretty easy to turn this all around and get back to absolutely LOVING what you do and how you’re doing it, working with people you adore and getting paid what you’re worth for transforming lives.

All it takes is for you to stop doing one thing.

One crazy, stupid thing that’s causing all the other problems.

Want to know what that is?

STOP thinking like an entrepreneur!

Now, I know it’s popular these days for everyone who starts a business to call themselves an entrepreneur but in truth, very few people who do so actually are.

Especially in the health and fitness industry.

See, the word ‘entrepreneur’ quite literally translates from the word ‘manager’ and I don’t think you, I or anyone else got into coaching to become a manager, do you?

In fact, I can tell you from my own experience and the experience of thousands of fitpros and coaches I’ve had the pleasure of working with over the last 18 years that ‘management’ is the bit that most of us like the least, are least skilled at and that causes us the ‘headiest’ headaches.

Yet so many people are actively seeking to get you to have an ‘entrepreneurial spirit’… whatever that means.

There’s another version of entrepreneur that you need to know about too.

It’s what I call the ‘Richard Branson type’.

These are smart, savvy people who LOVE the challenge of getting ideas, running with them and making them profitable.

A true entrepreneur like Branson pretty much doesn’t care which fields they work in. They’re equally happy selling music, mobile phones, airline tickets, holidays, insurance or whatever.

The attachment isn’t to the PRODUCT but rather to making the product, ANY product successful which, in truth, simply means profitable.

A true entrepreneur doesn’t care whether they made a million dollars in soap, coat hangers, shoe laces or anything else. They simply care that they made the million dollars.

(Note: This doesn’t make them greedy. They just know that they measure their success in units of sale and profit and so they get amazingly good at it)

The problem for fitpros should be clear but I’ll spell it out for you just in case.

Most fitpros are neither passionate about management nor happy to sell soap, coathangers and airline seats.

Fitpros and coaches became fitpros and coaches to work in specific ways with specific peoples undergoing specific struggles and needing specific solutions.

In other words, they wanted to make a difference in the lives of the people they came into contact with through their work.

If the entrepreneur is a manager who enjoys the challenge of making profit then I like to think that trainers and coaches are more like artists who take pride in the way they do their work and the impact it makes on those who experience it.

It’s a shame then, that so many trainers and coaches have stopped producing their art.

That they’ve opted for the ‘blueprints’ being offered by the more entrepreneurial people that service the marketing industry, turning their days into a series of management tasks rather than the joyous pursuit of their art.

It’s also a shame that there are so many people in their communities NOT experiencing their magic because it’s been assembly line constructed and packaged in the same box as everyone else’s.

I think we’re better than this.

I think that if we wake up, remind ourselves about what we got into this amazing line of ‘work’ to do that we could turn things around for ourselves, our clients, our communities and the world and TRULY make a difference.

The world doesn’t need more managers.

It needs more artists.

Are you ready to bring YOUR art?

Truth, joy and love



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