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Fitness Marketing Made Even More Simple | Standing On The Shoulders Of Giants Event

21 November 2010 - by Fitness Marketing Made Simple
Yesterday, Bootcamp King Paul Mort and I took a roomful of 34 fitness professionals through a ton of top-notch fitness marketing advice aimed at helping serious fitness professionals to add serious profits to their bottom line in the fastest way possible. Paul took the morning session and focused exclusively on tips and tactics for building a killer bootcamp (just like his own VERY successful one) that brings in tons of money with very little effort. Attendees were treated to TONS of killer bootcamp marketing techniques including strategies for referrals, retention and building an amazing experience for attendees as well as the best methods for creating the 'Hot tub time machine' that Paul uses to fill his camps. Paul's energy was amazing and he literally held nothing back so I'm certain that those in attendance will be making more money from their bootcamp businesses in no time flat... as long as they use what Paul taught, of course : ) After lunch it was my turn to get up front and, where Paul had focused on awesome tactics for the morning, I put more of my focus into going into the strategies that those tactics are built on. We covered the bamboo principle in depth, looked at the brakes that hold fitness professionals back from greatness, how and why you need to build systems for EVERY part of your fitness business, how to identify and use the two 'U-factors' to create market difference that others can't touch, how to use the marketing trifecta to truly stand out from your competition, how to create the 7 (and only 7) types of articles and videos that will guarantee your expert status and much, much more. In fact, we covered so much and in such depth that even though I ran over at the end, I still didn't manage to cover all the material! Seriously, there's a ton more I wanted to cover but hey, I guess I'll get to that next time : ) All those who attended had a fantastic time, though I'e got to admit, I had 3 or 4 emails last night and this morning from trainers who were both excited at the thought of really attacking the growth of their businesses whilst at the same time seriously doubting whether they were good enough, experienced enough, ready enough to launch their businesses and themselves to the heights that I and Paul were talking about yesterday. The answer I gave them all was practically identical... OF COURSE YOU ARE! : ) Look guys, (and this goes for SOTSG attendees and non-attendees alike) you need to stop asking the world for permission to be great. You also need to stop asking the world if they think you're great or not too. Just start thinking, speaking and acting in great ways and sure as anything, you'll be great. On the other hand, if you keep thinking small, you'll act small and be seen as small. See, it's all in your hands. Don't ask for permission to be great. Just BE great! : ) To your GREAT success! Dax Moy Join My FREE Personal Trainer Success Community HERE P.S - Greatness starts with excellence. For those of you who were at SOTSG yesterday who were asking me about how they could access my stand alone Excellence module of my mentoring program, it's HEREWhat do you REALLY think of this post? : )

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The Bamboo Principle - Why Most Fitness Marketing Fails

16 September 2010 - by Fitness Marketing Made Simple
I get a lot of emails from fitness professionals telling me that that although they've done everything that the fitness marketing experts have told them to do, that they're still struggling to make headway and gain success for themselves and their businesses. Now, when I used to get these emails I must admit that I thought many of them must have been written by whingers and whiners as I couldn't fathom how they could possibly fail to get results with so much good fitness marketing information out there for the asking. I thought that this was simply a case people buying marketing products and failing to actually use them as is common not just in fitness but in many other areas too but the more I got to know the trainers, coaches and instructors within my community and at the various events that I speak at every year, the more I came to realise that while this is true for many trainers who're struggling, it's certainly not true for all of them. In fact, many are doing EVERYTHING they're being told to do within the  products they're buying and at the events they're attending but, sure enough, they're still not getting the results they're being promised.
So, what's the deal here? How can it be that some people are getting such outstanding results while others are getting nowhere near the same level of success? Well, the answer to that question is ridiculously obvious (once you learn it, of course!) but unfortunately, it's not exactly what most coaches and trainers want to hear. You see, most want the quick-fix methods to becoming successful and it's these approaches that get all the glory and the limelight, but the reality is that every single coach you hear about having an 'overnight success' has worked their butts off for quite some time in order to achieve it. I call this the 'Bamboo Principle' and it's one that I've always used in my own business and coaching programs with my own students. No doubt you already know that once planted, bamboo seeds (seemingly) do nothing for a very long time. When I say long, I means REALLY long. Like four years plus. For four years after that tiny seed is planted, there's barely a hint that anything even remotely like growth is occurring within the plant but those that think they've been sold a dud batch of bamboo seed would be wrong. VERY wrong. Over that 4 years the young bamboo plant is laying down a complex, deep and wide root system designed to extract maximum nutrients from the soil and support the weight of what will (eventually) become an extremely large object. Then BAM! Around 4 years after planting, the bamboo bursts through the soil and grow at an accelerated and rapid rate of 2-3 feet PER DAY! Indeed, after just 6 weeks each of these seeds will produce bamboo that can reach in excess of 80 feet. A dramatic feat by anyone's standards! Fitness marketing success is exactly the same as the bamboo. For it to work and work well you need to lay down roots and build a firm foundation that will allow for maximum growth over time. Do this right and people will call you 'lucky' when one day you launch a product, program or bootcamp that becomes an 'overnight success'. Yet it won't be luck at work, it'll just be the bamboo principle doing it's thing. The opposite is also true. When trainers complain of being unlucky with their businesses they often believe that they've done everything right but that there was something wrong with the economy or the location (it's different in MY town!) or something else. Because of this they run from guru to guru to guru and product to product to product to find ways to help them solve these problems and achieve success. Trouble is, they're trying to grow the bamboo before the roots! As long as they do this even the best methods and techniques will fail to work for them and even those that do won't be successful for long and they'll be back out searching for another program to follow. That's why you've gotta build your roots first! Before trying to build your business UP you've got to spend some time digging DOWN. This is what few if any trainers ever do. Most don't even know about the 5 'main' roots that MUST be in place before you even attempt growth. Let's see if you do! : ) Go on, take a guess at what the 5 'bamboo roots' of fitness business success are. If you guess all 5 I'll give you a FREE 1 hour coaching call worth £250 : ) I'll reveal the answer in tomorrow's post! Dax Moy Fitness marketing Made Simple P.S - My $107,000 'overnight success' with The MAGIC Hundred came about after spending several years writing and talking about personal growth, goals and achievement.
My ability to charge $80,000 in 24hrs for entry to my mentoring program came about as the result of spending over $100,000 and over 7 years attending marketing seminars around the world, joining mentor programs as a student and studying books, manuals and courses. It's all about roots.
Your Turn: Do you have any advice you would like to share? What tips would you like to add? Please comment below.

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Who Else Wants Fitness Business Coaching With Dax Moy... For Just £97??!!

15 September 2010 - by Fitness Marketing Made Simple
No, that's not a typo, I really AM offering to get on the phone with you one-on-one and spend an hour looking at whatever elements of your fitness business you want me to look at and give you my honest opinion about what you need to do to make a bigger, better impact with your fitness marketing for the ridiculously low sum of just £97. If you're not exactly sure just how much of a bargain this is, remember that I'm currently the highest paid fitness coach in the UK at £150 an hour, that my mentoring program is US$10,000 to enter and that I rarely do one off consultations but when I do they're charged at £250 an hour (Just ask the bootcamp King Paul Mort who regularly pays the full-fee... and feels it's worth every penny!). So yes, it's a bloody good bargain and, without meaning to sound conceited or arrogant, if you're stuck or not seeing enough progress in your fitness business right now then you'd be nuts not to take me up on this offer because the one hour you spend with me will EASILY be worth 10 times that amount when you implement my advice into your fitness marketing after the call. If you want help getting your website a better rank on Google, I can help you with that. If you want help getting your website to convert and generate more enquiries and sales, I can do that. If you want help developing an offline marketing and advertising strategy, I can do that. If you want help developing a better pricing structure, a risk reversal strategy, a referral system or, well, ANYTHING else, I can do that and that and that too! : ) Simply put, ANY part of your fitness business that's lagging behind right now can and will be helped during your call with me... and fast! Now, you're probably wondering why I'm slashing the prices so low, right? After all, this is less than the amount I charge my clients for an hour with me at my Islington Studios. Well, the answer to that is two-fold. First, it's my birthday next Monday. I'm celebrating the big four-oh and I wanted to spread a little cheer and thank my readers in some small way so this seems like a decent way to do that, right? Second, (and this is the mundane bit) I'm about to lay a new floor at my studios and would rather it come from 'new' money rather than from my bank account. It's a bit like that Paul McCartney quote, the one that goes "I'm going to write myself a swimming pool". Paul had more than enough cash in his bank account to simply buy a pool for his house but he enjoyed the 'game' of creating things in his life to pay for the things he wanted. I'm the same. If I'm going on vacation I tend to create something new to pay for it rather than drawing the money from my account. It's both fun and very practical too : ) So the cool thing here is that I'm giving a gift to my readers and my readers are helping me to get something I want too. Win-win, right? So here's the deal. You can buy an hour of coaching with me for just £97 any time between now and midnight on Monday Sept 20th (My birthday!) through the paypal link below. But don't hang about, at the stoke of midnight my paypal account will turn into a pumpkin and will refuse to take any more people onboard for this amazingly low-priced coaching and consulting. So get a wriggle on! When I get your payment details I'll email you to get your details and arrange a date and time for our call. Simples! : ) So what are you waiting for? I've got a new floor to lay and you've got a super-successful fitness business to build so get to it : ) Click the button and Paypal will take care of the rest!
Dax P.S - Like I'm always saying, if you want something to happen, you can't just sit back and wait for it y'know, you've got to MAKE it happen : )Please share your thoughts on this by posting a comment below.

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Fitness Marketing Made Simple: The ONE THING That Guarantees Your Fitness Business Success

18 August 2010 - by Fitness Marketing Made Simple
Success in any area of your life is about one thing and one thing only. Get this right and your business, your health, your wealth and your overall happiness is pretty much guaranteed. Get it wrong and no amount of slick marketing, sales talk or anything else can help you out of the hole you'll no doubt find yourself in. Of course, you've probably guessed what I'm talking about by now, but just in case, I'll make it clear; I'm talking about communication. Every single result you get in life is the result of how well you communicate the importance of something either to yourself (if you don't tell yourself about the importance of one of your goals then your'll no doubt drop off before you achieve it) or to others or, of course, how they do the same to you. The trouble is, most communication is pretty poor. S'funny when you consider that we live in an information age with more communication channels available to us than ever before but all the facebooking, twittering, blogging, emailing, texting and BBMing seems to be reducing the effectiveness of our communications rather than improving it. We say more (MUCH more!) be seem to be understood less and less than ever before. Bad for our relationships with our partners and children, bad for the development and growth of our fitness businesses and bad for any online endeavours you may be dreaming of too. Bad communication is bad all round. See, the thing is, we all judge our communication by our intent. We know what we meant to say and we throw our intentions out there as if those we're sharing them with 'get' what we mean right away. The truth is, often they don't, or if they do they only get part of it and may be missing out on the most important bits altogether. When this happens, people fill-in-the-blanks themselves and simply make up the answers as they see fit. So, what was (hopefully) a great piece of advice or instruction when you delivered it is now a less-than-effective (or even potentially harmful) piece of advice that no longer works the way you intended.
You're now frustrated because your 'clear' communication has been misunderstood and the person you're communicating with is frustrated because you've either given them duff advice or your comments seem off colour in some way.
We've all had this, right? >It's frustrating as hell to know without a shadow of a doubt what you meant to say but to have someone repeat your words back to you with a completely new meaning attached, isn't it? But you know, this is happening hundreds if not thousands of times a day every day and probably nowhere more so than your written words on your websites, your blogs, your tweets, you status updates and even your marketing flyers. You're trying to say one thing yet people are reading your words a completely different way. This results in less comments, less follow ups, less requests, less consultations, less conversions and yes, less clients and less money. I know this firsthand as I've been guilty of making intent-based communication mistakes in my own fitness marketing time and time and time again over the years. I'd put together (what I thought was) great marketing materials and flyers and such then sit scratching my head trying to figure out why I had zero responses to them. I wondered why my (to me at least) very obvious marketing messages where not connecting with the people I was sending them to. It just didn't make sense! Yet, over time I realised that I'd been making a BIG mistake in how I was putting my fitness marketing together. I'd focused more on what I was trying to SAY than what the recipient was going to hear. I'd focused more on trying to be understood than I did on the very subtle but exponentially more powerful communication pathway of making sure that I could never be mis-understood. Think about it. If, instead of willy-nilly throwing messages, posts, articles, flyers etc 'out there' into the ether hoping that those that read it would get what you were trying to say, you crafted each and every piece of the message so that it simply could not be interpreted any other way. It simply could NOT be misunderstood. We're talking 'clean' communication here. Clarity. Focus. Do you think that would change things for you? You know it would! Every web page, every flyer, every ad, every blog post, Tweet and status update would deliver a precise message saying what you want to say, how you want to say it and bringing about the response you want to bring about. Ultimately, it's this clarity, this dedication to making sure that you cannot possibly be misunderstood that sets you apart from others. That makes you appear to be a consummate expert in your field to the eyes of those who read your messages. And, make no mistake, it's this clarity that makes you money! There's an old marketing saying that 'the confused mind says no' and this is absolutely true, yet how many of YOUR web pages, flyers, ads, tweets and such leave people confused about what you want them to do? A lot, right? Why not start today by going back over all your existing marketing material (starting with your website) and ask yourself these questions: 1. What was I trying to say here? 2. Could this have been read in any other way and if so, how? 3. How could I say this so that it can only be read in such a way that the message remains intact as intended? And, of course, there's another VERY important question we should always ask: Is this the RIGHT message for the people I'm writing to? (We'll discuss this last question in another article coming up soon!) Just by using those first 3 questions on your website homepage you'll see that what you were trying to say can probably be understood in 3, 4, 5 or more different ways (particularly if you advertise numerous services on your site!) meaning that the confused mind will say no. Apply it to your ads and flyers and you'll see the same mistake repeated again and again and again, multiplying the confusion and multiplying the 'no!' Fix this. Start today. One page at a time, one ad at a time, one flyer at a time, remove the confusion and add clarity to everything you create. Use the 3 questions and turn your fitness business success around fast. It really IS that easy! Get to it! Dax Moy Join My FREE Personal trainer Success Community TODAY! P.S - So that I'm keeping with my own 3 questions, let's have some comments from you guys letting me know what you understood, what you got and what you're going to do with the information I've shared here. My aim here is to create discussion, feedback and action (Just so's were clear!) : )Your thoughts?

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How To Get All The Press Coverage You Want For Your Fitness Business

31 March 2010 - by Fitness Marketing Made Simple
As you've probably noticed, I've been a lot thinner on the ground these last few months and spending a fair bit less time with the community and my blog than normal. With good reason : ) I've been doing a HUGE amount of work that will build the credibility and bottom line of my company in the public eye by leaps and bounds and has already been making a massive difference up to this point. There are a bunch of things I'm doing that I'm fairly certain you're not and I aim to cover them all over the next few weeks but chief among them is my big push for public relations and press coverage and, if I do say so myself, I'm doing pretty well so far this year. No TV this year yet (which is a bit unusual for me by this stage in the year) but LOTS of coverage in the press. So far I've been covered or quoted in: Mens Health UK The Daily Mirror The Daily Mail The Daily Express The Independant Homes Magazine Out Magazine Red Magazine Gay Times Black Hair Only Live Twice The Beauty Bean Final Fitness Magazine Women's Running Magazine Pregnancy and Birth Prima Baby and Pregnancies Islington Gazette The National (United Arab Emirates) So Feminine High Spirit Magazine Woman's Weekly Magazine Natural Health Body Fit Slim at Home Psychologies Magazine Not bad seeing as we're only talking about the 1st quarter of 2010, right? How did I get so much free coverage? Well, it's pretty simple really and comes down to just a few things that I'm doing that I'm fairly certain you're not. No offence : ) 1. I contact the press with an idea for a story at least 3-4 times a week - Sometimes I'll send out that many press releases or 'nudge' emails to journalists in a single day. The truth is, you're gonna get a lot more rejections than acceptances so if it's a numbers game then why not get YOUR numbers high... I do! Sending out a measly 1 press release a month is a waste of time. Get your game up and start taking this seriously... 2. I piggy-back the news - This is NOT rocket science! If the news is crawling with articles on stress then I write a stress article or release and send it to the paper or magazine that ran the article. If they're talking about a new study or research on a supplement or drug I do the same. If they're talking a bunch of crap then I go down the 'letters to the editor' route and get them that way. It doesn't matter what it is, if I feel knowledgeable enough to talk about it I will. This year I've done 3 separate interviews with journo's about the impact of health on sex, libido and fertility, spoken of the role of cortisol in fat loss, discussed endocrine disruptors present in the food chain and much, much more. Have something to say... and say it! 3. I'm different - I'm not a 3 sets of 10 kinda guy with my workout advice, my nutritional approach is considered extreme by many and certainly not what most want to hear and my motivational and mindset stuff is considered... unusual by most of the journalists I interview with. And guess what? That's why they pick me up a lot. My advice, my quotes and my soundbites are not always used in full context, not always used in full but they always get the journo's attention and they pretty much always call back for more. Dare to be different... there's enough people saying the same crap already. That won't get you on the news. 4. I Predict the Future- I'm not as 'on the ball' as I should be with this but still, I do pretty well. If there's a national day, a holiday, a big sporting event or anything where I know in advance that people will be discussing a particular subject I begin conversations about it, write articles about it and, ultimately, contact the press about it. Voila! Nothing like predicting the future and making the like of journalists 10 times easier to get you in print. 5. I Drop Everything - I get a press request practically every day of the week at the moment. Sometimes they come in when they're least convenient, require a lot of my time, a bunch of effort and offer me no guarantee of being printed (the editor may cut the story) or when they'll be printed (often months later) yet the journo is always, always, ALWAYS 'on a deadline' and needs the info right now, right this minute. Sure, I know I may get nowhere but still, I drop what I'm doing and help them out as much as I can. Why? Because they'll remember me and they'll come back to me again and again and again. Numerous journalists have told me that I'm always their first port of call because my answers are always quick, unusual, well presented and backed up by some pretty sound science where applicable. In other words, I make their job easy. Do the same. Make yourself the obvious choice for the journo's and you'll get picked up every time. See, I knew there was stuff you're not doing or, at least, if you are you're not doing it to that degree are you? C'mon, be honest! : ) Look, if you pick up your game, think ahead and plan out a strategy for getting into the press you will be. Guaranteed. If you don't, well then, you'll probably get as much coverage as you've had so far this year. If you're happy with that, carry on with what you've been doing. If not, use these 5 tips to get all the coverage you want. To your success! Dax Moy Fitness Marketing Made Simple Join My FREE Fitness Business Building Community By Clicking HERE!How about you, what do you think?

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5 Super-Simple Ways To Build Your Fitness List Without Spending A Penny!

23 March 2010 - by Fitness Marketing Made Simple
You know you've got to have a list, right? Sure you do! Pretty much anyone who knows anything about fitness marketing has been telling you for ages that you've got to have a list if you want your fitness business to grow and that you've got to spend a little time every day doing something to increase your connection to those people so that they get to know, like and trust you, right? Trouble is, many of the systems for list growth seem to take forever and many of them cost an arm and a leg too! But did you know that you can grow your list by THOUSANDS a year by simply applying 5 super-simple tactics to your list-building strategy that will take hardly any time and cost you zero, zip, nada? Of course you did... but are you using them? That's the million-dollar question! Let's have a looky... 1. Use Your Email Signature To Grow Your List Yeah, yeah, yeah you know this one already but, you know, the number of people that 'know' they should be doing this yet aren't is ridiculously high. If you simply took a look at your 'sent' folder you'd probably see anything from 20 to 200 mails have been sent by you today to everyone from general enquiries to suppliers, to old clients to current clients to, well, you get the picture. If you're using your email signature to send each of your email recipients somewhere that may be beneficial to them and, ultimately, have them subscribe onto one of your lists, then you're doing things right and stand a better than average chance of making a future sale as a result. If you're not then you're missing out BIG! Just look at this. 20 emails a day = 7300 mails a year. Even if only 1 in 10 people who receive your mails go to your website and sign up that's still 730 new subscribers this year from just a few minutes work. Not bad. Those 730 people now become people you can share your own messages about services and products with or tell about affiliate promotions that you may be involved in. Those 730 people could end up paying your mortgage this month. To make it even more impactful, you could pre-write several different signatures and simple cut-and-paste the most appropriate one into the mail you're sending. Different people like different things, right? And the more targeted your message, the more likely you are to get a signup. Not exactly rocket science, right? But do this and you'll immediately see a difference in the growth of your lists. Tomorrow: Super Simple way to grow your list part 2 Dax Moy Join My FREE Personal Trainer Success Community HERE So, what do you think?

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Fitness Marketing Wakeup and Shakeup

28 January 2010 - by Fitness Marketing Made Simple
Hey Guys I've had over 250 emails over the last week asking me about this so I thought it was about time to set the record straight and wake you up to taking some serious action on your fitness business. Time to stop falling for the BS and stop making excuses. Watch the video (and leave me a comment after)
Personal Trainer Marketing | Wake Up Call From Dax
Uploaded by daxmoy. - More college and campus videos.
To your success Dax Moy Fitness Marketing Made Simple Join my free personal trainer success community HEREPlease take a moment to comment below.

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11 Things You MUST Do To Launch Your Fitness Business Into the Stratosphere In 2010

25 January 2010 - by Fitness Marketing Made Simple
Hey Guys
Apologies that I've not been in here a lot the last few weeks but I'm taking my own advice and getting a lot of my projects off the ground fast so that I can chill out a little more as the year goes on in the knowledge that I've already sowed the seeds and can wait for the harvest, so to speak.
It got me thinking about what I've done already this year and what I still have to do and, importantly, what YOU need to be doing in order to make 2010 your best ever year in the fitness profession.
Without further ado, here they are: #1 Reactivate Your Old Clients
It's always MUCH easier to reactivate a client who has had a relationship with you in the past than it is to attract a stone-cold member of the public off the streets yet, for some reason, trainers never seem to spend much time doing this.
This is without a doubt, the most important thing you could do this year, so do what needs to be done to make contact with every client that has ever worked with you before the month is out.
Make them an offer they can't refuse and, before you know it, you could DOUBLE your business and your income.
#2 Survey Your Clients And Customers
Conduct an 'ask' campaign for all your clients, customers, blog followers, Facebook friends and community members and ask them how you could improve your products/services/blog posts etc to help them achieve their results faster.
I did this last week and the feedback I got was amazingly valuable and has already resulted in several major changes to my products that will help them sell much more easily than they already do.
And all I did was ask.
Do the same. You definitely don't have all the answers. No one does.
Ask and ye shall receive.
#3 The More You Tell, The More You Sell
Get onto your website, look at your brochures, check out your flyers and see for yourself how much you're really telling your readers about what you can do for them.
Most marketing materials are seriously lacking in real facts about what the client experience is going to be and instead focus on the hype of marketing the products and services.
Don't make this mistake.
Go through your materials with a fine tooth comb and ask yourself if people would have all the information available to help them make the decision to say 'yes' to your offerings. If not, get the information in there... and
fast!
The more you tell, the more you sell!
#4 The More You Tell, The More You Sell Part Deux
With the information age, content is king yet most personal trainers don't write enough, blog enough, youtube enough or share their knowledge with their fans enough to truly make an impact.
Each day you're quiet is another day when you allow your fans to go out and look for their information from someone else.
If that someone else is pretty good at what they do and they're willing to speak to your fans more than you are, they win... and you lose the chance to help your people know, like and trust you enough to make the purchase that will pay your bills and give you the life you want.
Create content daily if you can, every other day if not but put SOMETHING out there for your fans and 2010 will be the year you launch your business to greater heights.
#5 Assemble Your Tribe
There are people out there who love you, love what you say, love how you say it and love what you stand for. The best thing you can do, both for you and for them, is to give them a place to hang out so that they can share the love and tell each other how right they are in their decision to love you.
I'm serious!
A little tongue-in-cheek but serious.
People love forming into groups, into tribes and gaining validation and support for their worldview. Give them that place.
A http://www.ning.com community is free, easy to start yet can deliver results out of all proportion to the effort required to set it up and maintain it.
Assemble your tribe TODAY!
#6 The More You Tell, The More You Sell Part 3
One of the best things you can do for your business is to talk about what you do to those who are interested in the solutions you provide.
Notice I said 'talk'.
Public speaking, no matter how terrifying you may find it, is without a doubt the most powerful and impactful client attraction you could ever apply.
Getting in front of a crowd of people who get to see, hear and experience your expertise, your knowledge, skills and abilities will sky-rocket your business, even if only to a handful of people a few times a year.
Book a talk at your local civic centre, town hall or church hall as soon as you can.
#7 Sell The FREE!
When done correctly, FREE is one of the most powerful client attraction strategies around.
After all, who can argue with free, right?
The trick though, is to create what I call 'paid free' where the free only refers to money, yet where you still have a price attached.
That price can be before and after pics, testimonials, blog posts, referrals, announcements on facebook, 100% adherence to your program or any number of other methods of payment.
As soon as the prospect stops 'paying' the agreed price, stop delivering the free service.
This is POWERFUL stuff and will fill bootcamps, PT, classes and therapy appointments faster than ever.
Sell the free!
#8 Create A Product That Your Tribe WANTS
Make 2010 the year that your own honest-to-goodness branded product comes onto the market and make it one that your tribe has repeatedly told you they want NOT what you think they need.
For example, my tribe has repeatedly told me they wanted a vegetarian cookbook to accompany the elimination diet so just yesterday I released it to them.
It's not a Dax Moy masterpiece, it's not my opus, my 'big thing' but still, my tribe wanted it and now they have it.
I went to bed after uploading it to the web and woke up this morning to $1000 in sales.Not lifechanging but not bad either and this will continue to make me money and help my tribe for years to come.
Create... something, and do it fast. Your tribe demands it and if you don't listen, they'll find someone who will.
#9 Create and OFFLINE Newsletter
The web has hypnotised me for the last few years.
The ease of use, low cost and immediacy of results made me forget that there are real people out there in my community that would love to hear my message yet didn't even know I existed.
I remedied that at the end of last year with a print newsletter, just 12 pages of articles in full colour distributed to 5000 homes in my community and the impact was stunning.
People now see my company as the only logical choice for PT in the local community, and your community see your business that way too when you produce something for them.
So do it!
#10 Attend Every Seminar, Workshop and Convention You Possibly Can For A Year
There's no getting away from this one. You will grow in direct linear proportion to the education you receive on your chosen field. The more you learn, the more you earn.
Workshops, conventions and courses bring your learning to life in ways that books can't even come close to as they translate concepts into actions much, much faster than reading alone.
Not only that, the networking is invaluable.
In fact, much of the money I've made over the last few years can be traced directly to chatting with other attendees at events.
Even if you think your budget won't stretch to attending events, do everything within your power to beg, borrow or steal a seat at every event you can for 2010.
I promise you, you won't recognise your business by 2011.
#11 Read At Least 1 Book A Week
In my book The MAGIC Hundred I say 'success is kept on the top shelf and the only way to reach is is to stand on the books you've read'.
It's so true.
Gaining new information, translating that information into knowledge and transforming knowledge into wisdom
is what changes lives and books are so readily available to us all that it'd be crazy not to use them better as tools to
building the future's we all dream of.
Read the books.
Read ALL the books.
My Amazon bill for 2009 on my tax return was £2677 and that doesn't include books bought in stores, online courses, ebook downloads etc.
I read over 135 books in 2009 and have read 13 already since 2010 began. That's cover to cover.
All I need to do is act on 1 idea from each book I read and my life's gonna change big style.
So will yours.
Read all the books!
So there you go. 11 things you MUST do in 2010 if you want it to be a massive year for you.
Don't hang around, don't 'think about it' and procrastinate.
Take action now.
By the end of today you could:
...Email all your old clients
...Survey your existing clients and fans
...Make a small, subtle change to even 1 page of your website or marketing materials
...Create a http://www.ning.com community
...Write a blog post or article
...Book a venue and set a date for a public talk
...Create a 'paid free' offer for your community
...Brainstorm ideas for a product your tribe has been asking for
...Start assembling a newsletter from all your old articles
...Sign up for a course, seminar or workshop
...Order a new book online
You COULD do all of this today y'know!
But even if you didn't, even if you did just a handful or even just one, you'd already make inroads into 2010 in the most powerful way possible.
So... will you do it?
Go on then! : )
To your success!
Dax Moy
Join my FREE community over at
http://www.personaltrainersucces.ning.com TODAY
for more articles like this
Let's talk more about this... can you do me a quick 30-second favor and leave a comment below?

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Have You Grown Your Fitness Business List Today?

23 November 2009 - by Fitness Marketing Made Simple
What have you done to grow your list today? Anything? Look, you've gotta do everything within your power every single day to reach out and touch the people that your unique set of gifts and skills can most help by providing them with something they want and need in exchange for their email address. It doesn't take much. But people will appreciate you so much if you take action to help them. And remember, each new person you bring into your lists is another person you get the chance to help and, of course, grow a relationship with. I uploaded my 100 smiles workbook just 5 minutes ago and already I have over 100 new subscibers to my brand new list.

Now, that may not seem like much but imagine standing in a room with those hundred people and being able to share your knowledge, skills and abilities with each and every one of them to help them achieve their goals. Don't you think that would result in an increase for your business success? It sure would! Take one step guys. Just one step, but take it daily. People are always saying 'the money's in the list' and, of course, it's true, but much more than that too. The RELATIONSHIP is in the list and it's the relationship that will, eventually, give you everything you want from life. Get to it! Dax Moy Fitness Marketing Made SimpleWhat about you? What do you think?

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Here's Why Your Fitness Business MUST Guarantee Its Services

9 November 2009 - by Fitness Marketing Made Simple
Do you currently offer a guarantee of any kind on your personal training or bootcamp programs? If you don't then you're SERIOUSLY missing out on what is arguably the most powerful marketing tool for growing your fitness business as well as keeping yourself a long way from being the best possible fitness professional you can be and should make it a priority to find a way to bring an element of guarantee into your business ASAP. You see, the fitness industry is shifting. Until recently it was perfectly acceptable to sell memberships, packages and individual training fees to the public who wanted to sample what you had on offer. This was the 'normal' way that fitness services were sold and the public got used to it and accepted the fact that what they were buying from the fitness coach was their time and expertise. Yet now were reaching a point where the public have finally recognised that they don't actually want to pay for a workout. They never did. What they want, and what they've wanted all along is the thing that the workout is supposed to deliver... ...Results! Think about it, no-one ever tapped into Google "Wanted: personal trainer to chat to me in the gym and count to 10 a lot while I work out" or "Wanted: Insane, hyperactive and loud person to shout encouragement at me while I run around in a park, swing kettlebells and lift weights" did they? : ) The thing that got them online, the thing that had them email or call you was the thing that far too few personal trainers ever seem to sell. Results. They want to lose fat or see their sixpack or lose their backpain or any number of other things that clients want, but fitness professionals rarely, if ever, sell these things specifically. Oh sure, the web copy and the flyers talk about 'amazing results' or 'drop a dress size' or 'get into great shape fast' but these are just words. Advertising hype. Smoke and mirrors. Promises count for nothing in the minds of most of your readers for the simple reason that promises are easy to make in ads. There's generally nothing backing up your promises. No answer to the two-word question that every single person asks themselves when they read them for the first time. "What if...?" "What if I DON'T achieve that?" "What if I DON'T drop the clothing size?" "What if I DON'T lose 10lbs?" As soon as they ask it, they're looking for an answer, yet what they hear most is... ...silence. Most fitness professionals don't answer 'what if' after making their big promises, which is why most fitness professionals struggle to generate the kind of business they SHOULD be generating with the marketing. And that's where the guarantee comes in. See, a great guarantee is the ultimate answer to the big 'what if' question in your prospects' minds. For example, at my personal training studios in London, I offer a huge answer to 'what if' that completely puts my prospects at ease and persuades them that there is no risk in doing business with myself and my team. In fact, rather than simply reversing risk I make trying my services BETTER than risk free for my prospects by offering an amazing guarantee that none of my competitors will even contemplate using. I promise them that if they sign up for my fat loss programs that they will lose AT LEAST a clothing size in 21 days or receive DOUBLE their training fees back by way of refund and apology. Talk about a 'what if', right? My prospects now know that I have exactly 21 days to prove the value of my team and my systems or they'll not only get their money back but they'll make it back with 100% interest. Do you think this accelerates them through the know-like-trust continuum? You betcha! Do you think that they feel comfortable and confident in paying over their hard earned cash for my services? Damned right! See, by using a guarantee, risk reversal strategy or, in my case, a better-than-risk-free answer to the 'what if' going through their mind, I've removed the 2 largest objection that most people use for delaying, putting off or never even starting personal training. I've removed the doubt that the result will be forthcoming. They KNOW that they will look into the mirror in 21 days and see themselves a clothing size smaller. No if's, no but's. I've also removed the financial objection. This is based mostly upon uncertainty of the ongoing cost of membership and concern for if they'll actually see results in exchange for their cash. With both objections now shut down, I've positioned myself as the only logical choice for fat loss in the area where I operate. Just imagine what this would do for YOUR business! Imagine if from tomorrow you had a service based on a strong promise of amazing results that was able to answer your prospects' 'what if' questions in such a way that they saw you as the only logical choice for fitness, fatloss or rehabilitation. Do you think you'd see a massive influx of new clients to your business? You KNOW you would. But here's the thing; most fitness professionals seem to be terrified of offering guarantees on their services. They're worried about being taken for a ride, having people con them and ask for their money back. "There's no way you can police your clients/bootcampers 24/7" they tell me "How can you possibly guarantee your services under these circumstances? You'd go broke in no time!" they tell me. And the truth is, this IS a possibility. At least, if your marketing skills are better than your training skills. If you're not selective about who you allow to become clients of your company. If you're not into offering a service that extends beyond your 30 or 60 minute sessions. If you're not willing to create a systematic approach to exercise, nutrition and lifestyle advice that can be replicated and relied upon to deliver predictable and consistent results time and time again. If you're not truly interested in seeing each and every one of your clients achieve spectacular results. If these things apply to you then you're right. You SHOULDN'T offer a guarantee as you'll probably become unstuck in no time. However, if you're not doing or willing to do these things then you're probably not going to become a success in the fitness profession regardless of what marketing you use as it's clear you're not really that passionate about what you do. Sorry! Look, the times they are a-changing. Pretty soon you're going to find it extremely difficult, if not impossible to sell your fitness services the way you do right now; a per session or per course tariff system simply won't be around in more than a couple of years from now or, if it is, it'll be a low price commodity rather than a premium rate service. Why not make today the day you move away from struggling to attract clients and selling commodities and toward having every serious candidate for fitness, fat loss or rehab in your area not only seek you out but come to you ready, willing and able to do business with you and ready to pay top dollar for it? A Guarantee that answers the 'what if' that your prospects hear every time they see your marketing materials is the surest way to make that happen. So get to it! : ) Dax Moy Join My FREE Personal Trainer Success Community Today!Post a comment below...

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