Fitness Business Assessment #1

Deepest or Cheapest? Fitness marketing isn’t as complex as many people would have you believe. Like I’ve said numerous times, it all lies in the stories we tell about our businesses and, when it comes down to it, there are really only 2 stories to share. All others are merely offshoots of these 2. Story 1 is what I call …

The Bamboo Principle Part 1

I get a lot of emails from fitness professionals telling me that that although they’ve done everything that the fitness marketing experts have told them to do, that they’re still struggling to make headway and gain success for themselves and their businesses. Now, when I used to get these emails I must admit that I thought many of them must …