Fitness Marketing Made Simple – “Nobody Does That!!”

One of the biggest problems with marketing a fitness business these days is that, well, EVERYBODY seems to be offering EXACTLY what you’re offering, right? I mean, sure, the fitness marketing Guru’s tell you that you’re supposed to create a Unique Selling Proposition (USP) for your business to make it stand out from your competitors but they always seem to …

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Fitness Marketing Made Simple | Finding Your Unique Voice

Fitness Marketing Made Simple | Finding Your Unique Voice   Many personal trainers seem to struggle around this whole idea of bringing out their own uniqueness in their offerings. They seem to think it’s about reinventing the wheel or, harder still, inventing something that’s never existed before, EVER! But, you know, it’s just not that complicated and it’s certainly not …

Dax Moy Interviews Seth Godin About YOUR Fitness Business

Unless you’ve had your head buried in the sands for the last few years, I’m certain you’ll have heard of Seth Godin. He’s the self-confessed marketing geek who’s been responsible for changing the way the world looks at marketing through some of the most highly insightful, impactful and bottom-line, result-producing marketing books of all time. <A HREF=”http://ws.amazon.co.uk/widgets/q?rt=tf_cw&ServiceVersion=20070822&MarketPlace=GB&ID=V20070822%2FGB%2Fwwwdaxmoptsco-21%2F8010%2F4677a016-ab31-4917-98d0-211cbcbdcfd0&Operation=NoScript”>Amazon.co.uk Widgets</A>In fact, Godin …

Back In Time… What I Learned About Coaching, Life and Money Since 2008

I was just looking through some old blog posts and came across this one from 2008 where I was making a case for clarity, for point-blank stating upfront and outright what our beliefs are so that both we and our readers understand just what we’re about… interesting to read it again with new eyes. Especially in light of how transparent …

30 Fitness Marketing Questions You MUST Ask If You’re Serious About Success

Most of the personal trainers and bootcamp instructors that I talk to believe they know a fair bit about marketing. Tell them about SEO and they say ‘Oh yes, I know that’ Tell them about building lists and they’re like ‘Yup, doing that’ Tell them how to write  blog posts and ads and web copy and they respond ‘I’ve been …