Ask Me Anything #1

Fitness Marketing Made Simple Tribe Member Dan Meredith​ asked: “Ok big D, I have one for you: How do you determine pricing IF you are just starting out? I get asked this a lot, and – lets be honest – you’re rather good 🙂 “   Dan, I don’t really think there needs to be a different strategy just because you’re …

20 Super Simple Ways To Fill Your Fitness Business Diary… FAST!

Despite what most personal trainers and bootcamp instructors like to tell you, filling your diary isn’t that tough or complicated. In fact, it’s ridiculously easy, however, most people simply don’t put forward the time and the effort in the areas that count to make much of a difference and even when they do, they don’t do so often enough. Shame …

“Nobody Does That!” – How To YOUNIQUE Your Fitness Business

One of the biggest problems with marketing a fitness business these days is that, well, EVERYBODY seems to be offering EXACTLY what you’re offering, right? I mean, sure, the fitness marketing Guru’s tell you that you’re supposed to create a Unique Selling Proposition (USP) for your business to make it stand out from your competitors but they always seem to …

10 Super Simple Posts That Every Fitness Professional Should Write

As you know, I write a lot. As well as my blogs and communities for fitness professionals I have ones for business, for kinetic chain assessment for elimination diet, for goal achievement and for general fitness, all of which are an important part of my overall business strategy. Coming up with topics for all of these different niches used to be …

Fitness Business Risk Reversal – Do You Have The Balls?

Do You Have The Balls For This? Way, way, WAY back in October 2008 I issued a challenge to the fitness industry at large and the big health club chains specifically that SHOULD have changed the face of fitness dramatically and lead to a major shakeup in the way fitness services are provided. It should have. But it didn’t. In …

Is Your Fitness Business More Valuable Than Eggs?

  This is a carton of eggs. Perhaps you’ve seen one before? I want you to try an experiment… Go into your local supermarket, pick up the carton, take it to the checkout and take out just 2 eggs and put them on the conveyor. While you’re at it, grab a loaf of bread (granary preferable) and take out just …

Fitness Marketing Made Simple – Deepest Or Cheapest?

Fitness marketing isn’t as complex as many people would have you believe. Like I’ve said numerous times, it all lies in the stories we tell about our businesses and, when it comes down to it, there are really only 2 stories to share. All others are merely offshoots of these 2.   Story 1 is what I call ‘Deepest’. It’s …