I've been busy with my fitness businesses this year so far.
REALLY Busy!
I've spent 7 weeks out of the country so far this year working with my Personal Trainer Elite and Thailand Supercamp programs where I've been working hard at helping people achieve more in condensed periods of time than they normally achieve in an entire year of effort.
It's been amazing but, of course, it's meant that I've not been as active online as I'd normally be.
That's shown up a lot in my lack of blogging for the first quarter of this year... but that's all about to change : )
Starting immediately I'll be a much more regular online presence again and sharing a lot of useful 'stuff' that'll have fitness professionals really making some great improvements to their fitness businesses.
I'm going to start today by sharing some of the more influential reading material I've read so far this year.
As you know, I read A LOT, totally over 120 books a year every year for the last 7 years and not much less than that before then.
I believe this reading has been a MAJOR contributing factor in the the creation of the amazing life I now lead; as I've always said 'success is kept on the top shelf and the only way to reach it is by standing on all the books you've read'.
Now, whilst a lot of the books I read are pretty long, running to 300-400 pages, it's often the short ones that provide me with the biggest impact and most ideas for how I can change my business or marketing approaches to get more from my fitness business.
I like them because I can just dip in, get an idea or two and apply it to see how it works... and they normally work VERY well : )
Here's 3 of my favourite short reads from Jan 1st to April 1st 2011
1. Go-Givers Sell More
- by Bog Burg
If you liked Burg's first book 'The Go Giver' you'll love this one. It essentially carries on the altruistic theme of giving but builds upon it by explaining why you'll make a lot more cash if you're a giver. An easy read but a valuable one if you're struggling with building your fitness business to critical mass.
2.The Thank You Economy
by Gary Vaynerchuk
I liked 'Crush it' but think this is a much better book. Vaynerchuk is essentially continuing the theme as laid down by Burg in the Go-giver but in his own unique style and with his own flavour for explaining why you need to show people you care and how to do that through social media. Another short one but well worth a read.
3. Ignore Everybody
Hugh McLeod
Another short book but well worth a read, especially if you get stuck for ideas on how to increase your productivity and get some of those ideas that are trapped in your skull released to the world. A good, short read but don't let that fool you, it's a very powerful one too... if you're paying attention : )
4. Poke the Box
By Seth Godin
Pretty much ANYTHING Seth Godin puts together is pretty cool and this is no exception. In this short read Godin puts forward the idea that it's more important to 'ship' (to produce and deliver) your products and services even in their imperfect state than it is to wait for the planets to align and to get everything just so. A perspective I strongly agree with. Poke the box is well worth a read.
5.Graceful
Seth Godin
Yes, 2 short Godin reads in this list but they're both worthy, I assure you.
This one's about living and being your authentic self not just in business but in life itself. The more authentic you are, the more YOU that shows up in your business and your marketing, the more you get to attract those who most want what you are. Obvious... but genius too, especially when you consider that most people are playing the copy-cat game.
So there you go, 5 short reads that I KNOW will positively impact you and your fitness business almost as soon as you read them.
If you've read them already then tell me what YOU think and if not then come back and tell me once you've read them : )
To Your Success!
Dax Moy
Fitness marketing Made Simple
Please respond to this in the comment form below because I need 10 comments to continue posting.
REALLY Busy!
I've spent 7 weeks out of the country so far this year working with my Personal Trainer Elite and Thailand Supercamp programs where I've been working hard at helping people achieve more in condensed periods of time than they normally achieve in an entire year of effort.
It's been amazing but, of course, it's meant that I've not been as active online as I'd normally be.
That's shown up a lot in my lack of blogging for the first quarter of this year... but that's all about to change : )
Starting immediately I'll be a much more regular online presence again and sharing a lot of useful 'stuff' that'll have fitness professionals really making some great improvements to their fitness businesses.
I'm going to start today by sharing some of the more influential reading material I've read so far this year.
As you know, I read A LOT, totally over 120 books a year every year for the last 7 years and not much less than that before then.
I believe this reading has been a MAJOR contributing factor in the the creation of the amazing life I now lead; as I've always said 'success is kept on the top shelf and the only way to reach it is by standing on all the books you've read'.
Now, whilst a lot of the books I read are pretty long, running to 300-400 pages, it's often the short ones that provide me with the biggest impact and most ideas for how I can change my business or marketing approaches to get more from my fitness business.
I like them because I can just dip in, get an idea or two and apply it to see how it works... and they normally work VERY well : )
Here's 3 of my favourite short reads from Jan 1st to April 1st 2011
1. Go-Givers Sell More
- by Bog Burg
If you liked Burg's first book 'The Go Giver' you'll love this one. It essentially carries on the altruistic theme of giving but builds upon it by explaining why you'll make a lot more cash if you're a giver. An easy read but a valuable one if you're struggling with building your fitness business to critical mass.
2.The Thank You Economy
by Gary Vaynerchuk
I liked 'Crush it' but think this is a much better book. Vaynerchuk is essentially continuing the theme as laid down by Burg in the Go-giver but in his own unique style and with his own flavour for explaining why you need to show people you care and how to do that through social media. Another short one but well worth a read.
3. Ignore Everybody
Hugh McLeodAnother short book but well worth a read, especially if you get stuck for ideas on how to increase your productivity and get some of those ideas that are trapped in your skull released to the world. A good, short read but don't let that fool you, it's a very powerful one too... if you're paying attention : )
4. Poke the Box
By Seth Godin
Pretty much ANYTHING Seth Godin puts together is pretty cool and this is no exception. In this short read Godin puts forward the idea that it's more important to 'ship' (to produce and deliver) your products and services even in their imperfect state than it is to wait for the planets to align and to get everything just so. A perspective I strongly agree with. Poke the box is well worth a read.
5.Graceful
Seth Godin
Yes, 2 short Godin reads in this list but they're both worthy, I assure you.
This one's about living and being your authentic self not just in business but in life itself. The more authentic you are, the more YOU that shows up in your business and your marketing, the more you get to attract those who most want what you are. Obvious... but genius too, especially when you consider that most people are playing the copy-cat game.
So there you go, 5 short reads that I KNOW will positively impact you and your fitness business almost as soon as you read them.
If you've read them already then tell me what YOU think and if not then come back and tell me once you've read them : )
To Your Success!
Dax Moy
Fitness marketing Made Simple
Please respond to this in the comment form below because I need 10 comments to continue posting.
Add your Comment.