Fitness Marketing Made Even More Simple | Standing On The Shoulders Of Giants Event

Posted on: November 21st, 2010 by Fitness Marketing Made Simple No Comments
Yesterday, Bootcamp King Paul Mort and I took a roomful of 34 fitness professionals through a ton of top-notch fitness marketing advice aimed at helping serious fitness professionals to add serious profits to their bottom line in the fastest way possible. Paul took the morning session and focused exclusively on tips and tactics for building a killer bootcamp (just like his own VERY successful one) that brings in tons of money with very little effort. Attendees were treated to TONS of killer bootcamp marketing techniques including strategies for referrals, retention and building an amazing experience for attendees as well as the best methods for creating the 'Hot tub time machine' that Paul uses to fill his camps. Paul's energy was amazing and he literally held nothing back so I'm certain that those in attendance will be making more money from their bootcamp businesses in no time flat... as long as they use what Paul taught, of course : ) After lunch it was my turn to get up front and, where Paul had focused on awesome tactics for the morning, I put more of my focus into going into the strategies that those tactics are built on. We covered the bamboo principle in depth, looked at the brakes that hold fitness professionals back from greatness, how and why you need to build systems for EVERY part of your fitness business, how to identify and use the two 'U-factors' to create market difference that others can't touch, how to use the marketing trifecta to truly stand out from your competition, how to create the 7 (and only 7) types of articles and videos that will guarantee your expert status and much, much more. In fact, we covered so much and in such depth that even though I ran over at the end, I still didn't manage to cover all the material! Seriously, there's a ton more I wanted to cover but hey, I guess I'll get to that next time : ) All those who attended had a fantastic time, though I'e got to admit, I had 3 or 4 emails last night and this morning from trainers who were both excited at the thought of really attacking the growth of their businesses whilst at the same time seriously doubting whether they were good enough, experienced enough, ready enough to launch their businesses and themselves to the heights that I and Paul were talking about yesterday. The answer I gave them all was practically identical... OF COURSE YOU ARE! : ) Look guys, (and this goes for SOTSG attendees and non-attendees alike) you need to stop asking the world for permission to be great. You also need to stop asking the world if they think you're great or not too. Just start thinking, speaking and acting in great ways and sure as anything, you'll be great. On the other hand, if you keep thinking small, you'll act small and be seen as small. See, it's all in your hands. Don't ask for permission to be great. Just BE great! : ) To your GREAT success! Dax Moy Join My FREE Personal Trainer Success Community HERE P.S - Greatness starts with excellence. For those of you who were at SOTSG yesterday who were asking me about how they could access my stand alone Excellence module of my mentoring program, it's HEREAnyone else have feelings about this?

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