So, what's the deal here? How can it be that some people are getting such outstanding results while others are getting nowhere near the same level of success? Well, the answer to that question is ridiculously obvious (once you learn it, of course!) but unfortunately, it's not exactly what most coaches and trainers want to hear. You see, most want the quick-fix methods to becoming successful and it's these approaches that get all the glory and the limelight, but the reality is that every single coach you hear about having an 'overnight success' has worked their butts off for quite some time in order to achieve it. I call this the 'Bamboo Principle' and it's one that I've always used in my own business and coaching programs with my own students. No doubt you already know that once planted, bamboo seeds (seemingly) do nothing for a very long time. When I say long, I means REALLY long. Like four years plus. For four years after that tiny seed is planted, there's barely a hint that anything even remotely like growth is occurring within the plant but those that think they've been sold a dud batch of bamboo seed would be wrong. VERY wrong. Over that 4 years the young bamboo plant is laying down a complex, deep and wide root system designed to extract maximum nutrients from the soil and support the weight of what will (eventually) become an extremely large object. Then BAM! Around 4 years after planting, the bamboo bursts through the soil and grow at an accelerated and rapid rate of 2-3 feet PER DAY! Indeed, after just 6 weeks each of these seeds will produce bamboo that can reach in excess of 80 feet. A dramatic feat by anyone's standards! Fitness marketing success is exactly the same as the bamboo. For it to work and work well you need to lay down roots and build a firm foundation that will allow for maximum growth over time. Do this right and people will call you 'lucky' when one day you launch a product, program or bootcamp that becomes an 'overnight success'. Yet it won't be luck at work, it'll just be the bamboo principle doing it's thing. The opposite is also true. When trainers complain of being unlucky with their businesses they often believe that they've done everything right but that there was something wrong with the economy or the location (it's different in MY town!) or something else. Because of this they run from guru to guru to guru and product to product to product to find ways to help them solve these problems and achieve success. Trouble is, they're trying to grow the bamboo before the roots! As long as they do this even the best methods and techniques will fail to work for them and even those that do won't be successful for long and they'll be back out searching for another program to follow. That's why you've gotta build your roots first! Before trying to build your business UP you've got to spend some time digging DOWN. This is what few if any trainers ever do. Most don't even know about the 5 'main' roots that MUST be in place before you even attempt growth. Let's see if you do! : ) Go on, take a guess at what the 5 'bamboo roots' of fitness business success are. If you guess all 5 I'll give you a FREE 1 hour coaching call worth £250 : ) I'll reveal the answer in tomorrow's post! Dax Moy Fitness marketing Made Simple P.S - My $107,000 'overnight success' with The MAGIC Hundred came about after spending several years writing and talking about personal growth, goals and achievement.

My ability to charge $80,000 in 24hrs for entry to my mentoring program came about as the result of spending over $100,000 and over 7 years attending marketing seminars around the world, joining mentor programs as a student and studying books, manuals and courses. It's all about roots.