Seth Godin is a marketing genius! The guy just 'gets' building sustainable businesses without all the hype and over-the-top selling that most marketers seem to be so fond of. Especially in the fitness industry where hype seems to be the order of the day more often than not. Fitnesspreneurs could learn a lot from Godin. I know I have! Some of the things that most stand out to me from Godin's arsenal of heavy-duty relationship-building firepower are: 1. Give! The biggest barrier to most people's desire to join your club (whatever it is) is cost. Even a penny for some people is too much... until they get to know you. Give them the opportunity to find out what you're about and they'll gladly spend money, even obscene amounts of the stuff, with you. 2. Think outside the box Better than that, get rid of the box altogether! Do things in ways that no-one else is doing them. Charge more. Charge less. Charge nothing. Stretch the boundaries of 'normal' and make your own rules. Copycatting is not a good business plan! 3. Be Remarkable... For The Right Reasons! Thinking and acting outside of the box will make you remarkable for a while, but what kind of remarks are you getting? Different is good but not always better. How can you be different AND better than the other fitness solutions your prospects are currently being offered? Figure that out and you'll get people talking and, let's be clear on this, conversation IS marketing! 4. Find the right words for your readers NOT the right readers for your words Writing what YOU want to say is NEVER as powerful and attractive as writing what your readers really want to hear. Sure, it's important that you're honest and genuine about who you are and what you're about but people rarely line up to hear you pontificate from on high about what you feel is important. But they'll come from miles around to hear you tell them what they most want to hear. That's because people are interested in themselves NOT you. You're just the tool to help them make themselves right about their own theories about fitness and fatloss. Sure, you can try to prove Seth wrong on this one but I've gotta warn you, you'll fail. How many personal trainers do you know who are trying to PUSH their message out their yet getting nowhere? How many others seem to grow and retain their lists almost at will. The difference between the 2 is that the first is about their own agenda whilst the second is about the prospects'. 5. STOP selling, Sell More! Selling should not even be in the vocabulary of a fitness professional. We're not sales professionals after all. What we do is share our passions, share our expertise, share our genuine care and concern for those we're most capable of helping. This is REAL marketing too! Forget all that 'closing', 'double-closing' and salesy crap you've read about elsewhere. You can make a ton of money without it if you focus on genuinely helping (NOT SELLING) the person in front of you. How many people say no to being sold? LOTS! How many people say no to being offered genuine help? Not many, right? I rest my case! Quit the cheesey sales-hype that the fitness marketing gurus are telling you to use and instead apply a little Seth to your business. Not only will you see a difference in your bottom line but you'll get back to being a fitness professional again rather than a fitness hustler. You didn't join this profession to get into sales... so stop selling! Dax Moy Fitness Marketing Made Simple Join My FREE Community Over At www.personaltrainersuccess.ning.com TODAY! DON'T FORGET TO LEAVE A COMMENT! : ) How about you, what do you think?

Tags: personal trainer fitness marketing dax moy, SETH GODIN