Yesterday I shared the 10 most important systems you should have in place in your fitness business if you're serious about breaking free from the groundhog day that most personal trainers find themselves stuck in and get to earning some serious income from your fitness business. While many of them may have appeared to have no direct relationship to marketing and making money, make no mistake about it, each and every one of them is vital to your business and, as you'll see when you put them in place, they'll definitely help you to attract and keep the higher quality clients who're prepared to pay you more. But HOW do you create these systems in the first place? That's what most personal trainers are asking me at the moment. It seems that most know what they should be doing but haven't got the vaguest clue about how to do any of it. (Like their clients when it comes to fitness and fat loss!) Well, the answer is ridiculously simple. First, Identify All Repeat Tasks Within Your Business Take a look at all of the things you find yourself having to do every day, week or month and list them all on a sheet of paper. These might include: - Answering the phone - Performing consultations and sales presentations - Performing assessments - Designing exercise programs - Designing Nutritional programs - Sending reports and programs via mail or email - Doing your taxes - Training your staff - Writing articles - Writing Blogposts - Shooting and uploading Youtubes - Disseminating articles - Writing online ads To name a few... there are a lot more : ) Next, look at how you ALREADY do these things. You already have a system of sorts for each of these things, you just haven't recognised it. Take a look at each process in turn and bullet point the steps. For example, when creating a telephone system you may have: 1. Answer the phone standing up to create better energy. 2. Begin by saying "Good Morning/afternoon, Dax Moy Personal Training Studios, Dax speaking, how can I help?" - My staff answer the phone exactly the same way every time and so should you. 3. Listen to customer question, paraphrase and repeat back to them so that you are certain that you're on the same wavelength and they are certain that they're being heard. 4. Before you answer question say "Before we go on, can I just take your name so I know who I'm speaking with?" - Then use their firstname throughout the remainder of the call to build rapport. 5. Explain that our services are tailor-made and that it's very difficult to give generic information over the phone. Invite them in for a free consultation (call it a 'chat') to let them know what working with us entails and how we can best help. 6. Diarise the 'chat' 7. Take contact details 8. Offer to send them one of our free reports so that they can read it before the consult (this gets them on our mailing list too) 9. Thank them for their time, confirm all appointment details. 10. 24 hours before consult, call prospect and confirm. See how easy that was? Once you have the bullet points in place you have a system. We use this process with our own prospects and it works like a charm as it will for you. The next stage is to put some 'flesh on the bones'. Once you've designed your bullet pointed systems, go back and start to put some 'meat' on them. Fill in the blanks. Write actual scripts for things with more detail and, where possible, actual dialogue. In my London Personal Training Studios my coaches have actual written dialogue-based systems for both telephone conversations and their consultations. The scripts mean that clients are taken through a systematised and very professional introduction to my company regardless of how junior the staff member may be. Likewise, our assessments, report writing (every client completes a full kinetic chain assessment and then receives a 15 page report on the findings) and program design follows a system that allows the coach to act on autopilot in terms of procedure, yet allows them to focus much more intently on individual client needs. Finally, bind them up in a 3-ring binder and for God's sake, USE THEM! It's rare to find fitness professionals systematising their business at all but rarer still to find any that actually use the systems they've created. What a waste! Having a system and not using it is exactly the same as not having a system. Once you've created your system, be ferocious about its application and don't allow you or anyone else to mess with it. Use it til it breaks and then set about making it better able to deal with the new requirements. Systems aren't tough to create or tough to follow yet few people make the time or the effort to create them in their own businesses. Shame, because even a few bullet points about each of the things you do will put you head and shoulders above the competition and have your clients going nuts over your service. And that's what its all about really. Providing better service. Being outstanding. Remarkable. Without systems remarkable is rare. With them, it's practically guaranteed. So go get to 'em! To your success! Dax Moy Join Dax's FREE Personal Trainer Success Community By Clicking HERE! What about you? What are your thoughts on this subject?

Tags: dax moy fitness marketing personal trainer training, personal trainer fitness marketing dax moy