As you’ve probably noticed, I’ve been a lot thinner on the ground these last few months and spending a fair bit less time with the community and my blog than normal.

With good reason : )

I’ve been doing a HUGE amount of work that will build the credibility and bottom line of my company in the public eye by leaps and bounds and has already been making a massive difference up to this point.

There are a bunch of things I’m doing that I’m fairly certain you’re not and I aim to cover them all over the next few weeks but chief among them is my big push for public relations and press coverage and, if I do say so myself, I’m doing pretty well so far this year.

No TV this year yet (which is a bit unusual for me by this stage in the year) but LOTS of coverage in the press.

So far I’ve been covered or quoted in:

Mens Health UK
The Daily Mirror
The Daily Mail
The Daily Express
The Independant
Homes Magazine
Out Magazine
Red Magazine
Gay Times
Black Hair
Only Live Twice
The Beauty Bean
Final Fitness Magazine
Women’s Running Magazine
Pregnancy and Birth
Prima Baby and Pregnancies
Islington Gazette
The National (United Arab Emirates)
So Feminine
High Spirit Magazine
Woman’s Weekly Magazine
Natural Health
Body Fit
Slim at Home
Psychologies Magazine

Not bad seeing as we’re only talking about the 1st quarter of 2010, right?

How did I get so much free coverage?

Well, it’s pretty simple really and comes down to just a few things that I’m doing that I’m fairly certain you’re not.

No offence : )

1. I contact the press with an idea for a story at least 3-4 times a week – Sometimes I’ll send out that many press releases or ‘nudge’ emails to journalists in a single day. The truth is, you’re gonna get a lot more rejections than acceptances so if it’s a numbers game then why not get YOUR numbers high… I do!

Sending out a measly 1 press release a month is a waste of time. Get your game up and start taking this seriously…

2. I piggy-back the news – This is NOT rocket science!

If the news is crawling with articles on stress then I write a stress article or release and send it to the paper or magazine that ran the article. If they’re talking about a new study or research on a supplement or drug I do the same. If they’re talking a bunch of crap then I go down the ‘letters to the editor’ route and get them that way.

It doesn’t matter what it is, if I feel knowledgeable enough to talk about it I will.

This year I’ve done 3 separate interviews with journo’s about the impact of health on sex, libido and fertility, spoken of the role of cortisol in fat loss, discussed endocrine disruptors present in the food chain and much, much more.

Have something to say… and say it!

3. I’m different – I’m not a 3 sets of 10 kinda guy with my workout advice, my nutritional approach is considered extreme by many and certainly not what most want to hear and my motivational and mindset stuff is considered… unusual by most of the journalists I interview with.

And guess what?

That’s why they pick me up a lot.

My advice, my quotes and my soundbites are not always used in full context, not always used in full but they always get the journo’s attention and they pretty much always call back for more.

Dare to be different… there’s enough people saying the same crap already. That won’t get you on the news.

4. I Predict the Future- I’m not as ‘on the ball’ as I should be with this but still, I do pretty well. If there’s a national day, a holiday, a big sporting event or anything where I know in advance that people will be discussing a particular subject I begin conversations about it, write articles about it and, ultimately, contact the press about it.

Voila!

Nothing like predicting the future and making the like of journalists 10 times easier to get you in print.

5. I Drop Everything – I get a press request practically every day of the week at the moment. Sometimes they come in when they’re least convenient, require a lot of my time, a bunch of effort and offer me no guarantee of being printed (the editor may cut the story) or when they’ll be printed (often months later) yet the journo is always, always, ALWAYS ‘on a deadline’ and needs the info right now, right this minute.

Sure, I know I may get nowhere but still, I drop what I’m doing and help them out as much as I can.

Why?

Because they’ll remember me and they’ll come back to me again and again and again.

Numerous journalists have told me that I’m always their first port of call because my answers are always quick, unusual, well presented and backed up by some pretty sound science where applicable.

In other words, I make their job easy.

Do the same. Make yourself the obvious choice for the journo’s and you’ll get picked up every time.

See, I knew there was stuff you’re not doing or, at least, if you are you’re not doing it to that degree are you? C’mon, be honest! : )

Look, if you pick up your game, think ahead and plan out a strategy for getting into the press you will be. Guaranteed.

If you don’t, well then, you’ll probably get as much coverage as you’ve had so far this year.

If you’re happy with that, carry on with what you’ve been doing. If not, use these 5 tips to get all the coverage you want.

To your success!

Dax Moy
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