Here’s a complete no-stone-unturned approach to attracting all the personal training, bootcamp and info-product clients you can possibly handle

If you love your fitness business but are not attracting anywhere near the level of clients or customers you need to make it profitable, I can tell you why!

It comes down to 2 things.

Just 2.

1. You’re not using PROVEN client attraction systems and strategies

There are literally thousands of marketing systems out there right now. Each and every one of them telling you that they, and only they, have the answers to your fitness business problems. They tell you that there are some ‘secrets’ that you need to learn, some ‘cloak and dagger’ techniques that’ll explode your business. Some ‘black hat’ system that’ll launch you to the top of the search engines.

They’re wrong.

Oh, there ARE a bunch of techniques that you can use in the short term to improve certain aspects of your fitness business, but you don’t need ‘em.

What you need is to know EXACTLY what you need to do to attract clients on a consistent and predictable basis rather than vague marketing theories and philosophies that sound great when you first hear them but never actually work in real life.

What you need to know is how to get your hands on current, reliable information that actually works and is simple, straightforward and easy to implement instead of the outdated, complex and downright confusing information that the various gurus of the moment seems to dole out with annoying regularity.

What you need to know is how you can apply client attraction strategies that won’t hurt your pocket too much yet still allow for a great return on investment each and every time rather than the hit-and-miss you’ve experience up to now.

Sure, whilst quick fixes sound great and, at times, feel like just what you’re looking for, what you really want is sound, solid and seriously effective client attraction information that you can rely on to produce predictable profits from your fitness business.

2. You lack the knowledge, skills and abilities to understand the feedback that your fitness business is giving you

It doesn’t matter how great the information is, how cutting edge or who you learn it from, if you’re a marketing newbie or simply not familiar with new marketing techniques or systems you’re going to eventually run into a brick wall as you try to use them in your fitness business.
For any number of reasons, you might have doubts as to whether or not they’ll work for you, you might have fears over whether or not they’ll damage your already existing business or you may simply be reluctant or hesitant because you just don’t know where to start and how.
It’s at times like these that a little direction, a little support and , often, a little kick in the butt from someone who’s ‘been there, done that’ can make all the difference between the successful application of a key marketing strategy and having it crash and burn.
All other things aside, if you had the very best, most current and most specific marketing knowledge relevant to your product and you had the feet to the fire, hand holding, butt kicking support and guidance you need to implement that knowledge, you’d be successful in marketing your fitness business.
No if’s, no but’s.
But where do you find that information? Where do you start?
After all, there’s so darn much of the stuff, from websites, forums, communities, ebooks, manuals, CD’s, DVD’s, MP3’s, Workshops, Seminars, Conventions that it’s easy to just get mired in information for information’s sake alone, without ever getting around to applying a single bit of it.
Even then, you’re still left to figure out where you’re supposed to start, decide on what will really work for your fitness business whilst remaining true to your own philosophy and way of doing things without getting mega-hypey and selling yourself out, right?
It’s almost as if you end up drowning in a sea of information yet still find yourself thirsting for real knowledge isn’t it?

And what about support? Where can you find the support necessary to guide you through to the completion of each of your fitness marketing tasks and, ultimately, to the success you’re seeking?

I mean, sure, there are coaching programs, mentoring programs, masterminds, teleseminars, communities and all other manner of support programs out there but how on Earth do you know which one is right for you? Which one you can afford? Which one will best mesh with your learning style and work patterns to bring about the best results?
Too much!
Now you see why so many fitness professionals end up in paralysis through analysis mode. There’s just too much to think about before they ever even get started, let alone once they begin.
So they muddle through and end up with a patchwork approach to marketing their fitness businesses… and achieve patchwork results too!
Shame really, because combining a great practically based fitness marketing program with a super effective feedback and support network in a fully comprehensive yet highly affordable program that’s easy to understand and even easier to use is already available to them…
Since 2003 I’ve been helping personal trainers and fitness professionals from all around the world with their marketing.
I’ve created one off reports, newsletters, websites, communities, teleseminars, books, workshops that all impacted massively on those that used them. I’ve also spoken at conventions and seminars around the world and been secretly responsible for some VERY successful marketing campaigns that I’ve put together for members of the industry elite who’ve gone on to sell literally hundreds of thousands of dollars worth of each of their products.
I’ve even created the most comprehensive year-long mentorship program on the planet specifically for fitness professional and regularly fill out each these $10,000 places faster than I can advertise them.
So I’ve definitely been there, done it and bought the t-shirt as far as fitness marketing, both online and off, goes
See, I have a passion, an obsession really, and that’s to help as many fitness professionals achieve greater levels of success, not just with their marketing and their incomes, but in their lives in general. So many fitness professionals are doing a fantastic job of coaching their clients to achieve great things and, in many cases, literally change their lives, and yet are still struggling to achieve the level of financial security needed to remain in the profession long term.
So they quit.
And that’s a real shame, because they could easily have stayed in the profession they loved, changed even more lives for the better AND achieved amazing levels of success for themselves if they’d just found a system of attracting clients that work consistently and predictably.
I realize that my $10,000 coaching program is financially beyond the reach of many fitness professionals and that, because of this, many were missing out, so I set to work on developing a program that would deliver outstanding marketing information at a reasonable price so that more could benefit from it.
I knew it had to combine the elements of a coaching program along with an accountability or ‘implementation’ style program but I was, at first, a bit stumped about how to accomplish it in a way that would work best.
I figured that it would have to offer a lot more than a standard marketing newsletter. They’re great for some people but I often found myself feeling like ‘what now??’ when I read many that I was subscribed to.
I felt it really had to become more of a club, a society, and association of sort but without the stuffiness.
So I asked myself, if I were looking at joining a club that promised me success for my fitness business, what would I want from it? What kind of information would I expect from it? How often? How would it be delivered? What kind of support would I want? What would I be happy to pay?
The answers were surprisingly simple:
What I’d really want most was a systematic, structured and well thought out approach to marketing my fitness business rather than an ‘article of the month’ type of newsletter that you knew was written just to fill space in the publication.
What I’d really wanted most was a ‘do these things in these SPECIFIC ways’ set of instructions that would help me get stuff done rather than marketing philosophy that I’d have to figure out myself.
What I’d really want most would be multiple learning methods from process maps to follow along screencasts to audios to actual printable checklists so that I could make the best use of my individual learning style rather than being forced to follow the preferred style of the author.
What I’d really want most would be a new lesson delivered every month to my doorstep rather than solely online so that I’d have time to learn and apply the new knowledge base and skillset rather than being bombarded daily or weekly by yet another thing I don’t fully understand.
What I’d really want most would be access to the experts who wrote the articles so that I could ask them if I was on track or off and what I could do about it. I’d also want a place where I could hang out with other club members and bounce ideas or get support on specific projects that I’m working on rather than feeling like I’m going through the whole thing alone.
What I’d really want would be a price point that was fair, wouldn’t break the bank and that I could comfortably fit into my lifestyle rather than one that I’d seriously have to reconsider every month because it stretched me too far.
That’s what I’d want…
And I figure that if that’s what I’d want then it’d probably be something that many, many fitness professionals would want too so I went ahead and built it : )
I called it the Financial Fitness Blueprints Club and am over the moon to announce that the clubhouse doors are now officially open and we’re ready to accept our charter members!
What’s Included in your membership to the Financial Fitness Blueprints Club?
The Financial Fitness Blueprints Club format will revolve around delivering a consistent and predictable educational program every month in the following format.
1. One new complete ‘done for you’ fitness marketing blueprint each and every month – no more figuring out what to do with the new marketing information you’ll be learning; You’ll be shown an exact step by step blueprint to follow so that your results are guaranteed!
2. Monthly interviews with top marketing experts – again, whilst interviews with guests are not uncommon, the format we’ll be taking will be. Each and every guest will be chosen specifically for their ability to deliver a specific ‘how to’ component relevant to the blueprint of the month and delivered in both audio and transcript format.
3. Monthly live Marketing Coaching Calls with Dax Moy and Guests – Unlike most memberships programs that rely solely on pre-created content, you’ll have the opportunity to join Dax and guests every month on a live coaching call where you’ll be able to ask questions relevant to your own specific business problem, meaning that you’ll learn faster and earn faster too!
4. The Clubhouse – You’ll gain unlimited access to ‘The Clubhouse’ where you’ll be able to network with other club members, share ideas, set up joint ventures and opportunities safe in the knowledge that you’re all ‘singing from the same hymn sheet’ in terms of what you’ve been taught.
5. Massive Discounts off of Financial Fitness Products, Seminars and Workshops -  By remaining a member of the Financial Fitness Blueprints Club you’ll gain access to a massive range of discounts on books, programs, seminars and workshops that ‘outsiders’ will never hear about. You could literally save thousands!
6. Access To Our Annual ‘Club Members Only’ Financial Fitness Blueprints Success Retreat -  For four days every year we’ll get together, talk business and have a lot of fun at our specially designed retreat in Thailand where we’ll blend business and pleasure together with amazing results. (Bit different to a hotel convention center that’s for sure!)
7. FREE Resources! -  Every month, as well as your main club membership items you’ll be given access to free ‘insider only’ resources that’ll help you to grow your fitness business fast. (Knowing how to get your hands on just a few of these will save you thousands!)
There can be no doubt about it, this will be the most unique club ever put together for fitness professionals, and I’ll obviously be adding to it as we go along so things will get even better as time goes on!
So, How Will The Financial Fitness Blueprints Club Work?
Well, first off you’ll need to enroll : )
Once, you’ve enrolled we’ll send you your first month’s membership pack with your very first ‘follow along’ marketing blueprint inside along with all of the other materials like transcripts, audio CD’s etc. From then on all you have to do is apply the blueprint to your business in the step by step format we provide you, use the clubhouse to share ideas and air your questions and attend the monthly teleseminar (or recording) apply what you’ve learned and, hey presto!, you’ll have a successful, productive and enjoyable fitness business in no time.
And you’ll get this each and every month like clockwork!

How Much Is All This Going To Cost Me?
I know, sounds expensive doesn’t it? But it’s not! Don’t worry, I’m not going to do the ‘if you added together all the value…’ bit, you know how that works so I won’t insult your intelligence. Besides, I think you’re probably very aware of how different this program is, right?
So let’s just get down to the nitty gritty…
There is a set monthly membership fee for joining and remaining a member of the Financial Fitness Blueprints Club. You’ll simply be billed monthly and, as long as you are a fully paid-up member, you’ll continue getting your monthly blueprint and everything else we’ve spoken about here.
The monthly fee for the first 100 members of the club will be just £39.95 and will be frozen at that price for life. As soon as we have our first 100 members the price will rise to £59.95.
But Look, I want to make sure that everyone gets a no-risk taste of the program so that they know what they’re letting themselves in for when they join the club so I’m capping the first month’s membership at just $9.95 for the first month. There are no catches and no strings attached. If you don’t want to continue your membership after the first month, just cancel just cancel your membership and you’ll never be billed another penny again.
I can’t really say fairer than that, right?
So let’s recap.
You get a $9.95 trial of your first month of my Financial Fitness Blueprints club membership complete with a specific step by step ‘how to’ program related to an element of fitness marketing, membership to the club house, access to interviews, audios and transcripts and a lot more.
If you’re one of the first 100 charter members you get a lifetime fixed price of $39.95 a month instead of the regular $49.95 saving you $120 a year immediately upon subscription.
You can cancel at ANY TIME you choose by contacting me directly. Once you do, your membership stops and you’ll never be billed another penny… ever!
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