You heard me.
Fire them.
Fire them all!
You don’t want them, you don’t need them and, to be brutally honest, they sure as hell don’t need you.
So fire them.
Or better still, turn them into clients.
Confused??
A customer is defined as ‘one who enters into a transaction with another’.
A client is an entirely different creature.
A client is ‘one who is under the care of another’
See the difference?
It’s about love.
Loving what you do, loving how you do it and loving who you do it with.
See, a client is someone who is under your care NOT someone you’re trying to sell something to. The money WILL come, have no fear, but it doesn’t come anywhere near as fast or as frequently to those with customers as it does to those who only work with clients, with people they care about, with people they love.
This is the big mistake that marketers (and especially fitness marketers) are making right now.
They’re working so hard at acquiring customers that they’re chasing all of their clients away!
Take all the personal trainers who LOVED working 1:1 with clients but who were convinced by the fitness marketing gurus to switch to bootcamps and semi-private training because ‘One-to-one training is for idiots’.
Sure, some of them are making more money (in the short term) but they’re doing so mainly by filling their business with customers rather than clients, meaning that the clients go elsewhere.
(Note: If your PASSION is bootcamps and semi-private then this doesn’t apply to you)
And when EVERY trainer out there is offering a bootcamp just like yours in the same park as yours at the same price as yours… then what?
Understand this…
The only thing that makes you stand out to others is your ability to do outstanding work and this only happens when you truly care about the work you’re doing. When you’re working with clients NOT customers.
Fire your customers.
Your clients need you!
Dax Moy
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