The Emperor is naked.

You know it and you’ve known it for some time but haven’t said anything.

Maybe it’s because you’re afraid of what he’ll do when you tell him that his new clothes don’t exist and that he’s got it all wrong or maybe it’s that you’re worried about the reaction from all of the Emperors’ other ‘loyal subjects’ who, just like you, have gotten so caught up in telling him how great he looks that they themselves have bought into the lie.

In either case, you’re in trouble because, in either case, you’re lying.

If you know that the Emperor is naked and you tell him how great he looks, that’s a bare-face out and out lie. And if you’ve gotten yourself caught up in agreeing with the loyal subjects because you’re too lazy to think for yourself then the result is the same.

You’re lying.

And you WILL be punished.

In fact, you’re already being punished!

Telling outright lies is just bad news all round. It creates bad karma, bad juju, bad mojo. It’ll catch up with you in the end and when it does, it’ll result in lost trust, lost business and lost income from your fitness business.

But then, so will the ‘lazy thinking’ or ‘follow-the-crowd’ kind of lying too, but for different reasons.

With this kind of lie the punishment is that you’ll become grey, dull, invisible.

You’ll melt into the crowd, making you look, sound and behave just like everyone else does.

You’ll lose the ability to stand out from others and people will no longer remark on you, your business or the results you get for your clients.

You’ll stop being both outstanding AND remarkable… and all because you lied.

There is a way to avoid being punished for lying though. It’s simple, effective and easy to do and will even end up with you being rewarded handsomely as a result.

It’s telling the truth.

Tell the Emperor how much of an idiot he looks and he may get upset but at least he’ll trust you.

Tell the crowd that you don’t need them to think for you and that you’ve got your own opinions thank-you-very-much and they’ll be pissed at you, think you’re arrogant, conceited and plain wrong.

Until they don’t.

Until someone notices that what you’re saying stands out from what everyone else is saying and they start to listen to you.

Until someone remarks to someone else that you ‘might just have something there’ and tells them to check you out.

Becoming both outstanding and remarkable is THAT easy. And it starts with telling the truth. Your truth.

Your truth is what you truly believe about fitness training, what you truly believe about diet and nutrition, what you truly believe about coaching and what you truly believe about marketing those services to your prospects and clients.

Becoming successful in fitness (or anything else for that matter) is easy.

It’s got very little to do with traditional marketing the way most of the guru’s teach it.

It’s got little to do with lists, followers, fan pages or so-called ‘friends’ that you’ve never met.

It’s got little to do with SEO, hypey salesletters or any of that other stuff you’ve been told to do to grow your fitness business.

It’s simpler than that.

It’s telling your truth.

Do that today then go pick a fight with a naked Emperor… someone’s gotta tell him, and it might as well be you!

Dax Moy

Join My FREE Personal Trainer Success Community HERE

P.S – The truth shall set you free!

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This entry was posted on Tuesday, May 25th, 2010 at 4:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.