Personal trainers forget or simply don’t seem to know about the 3 words that practically guarantee success in fitness marketing.
They look for fancy ways to sell their prospects, sneaky ways to ‘close’ people on services that they want them to use and will use every single tactic or strategy known to man to bring their clients into their business… except using the 3 words.
Well, that’s not 100% true.
Some fitness professionals do this very well.
Some do it so well that they already have thriving successful businesses that attract all of the fitness clients they could ever want or need. But then again, those people are already using the 3 words.
What are they, these 3 magic words that are so powerful?
I Understand You
Sounds too simple to be true but nonetheless these 3 words are quite literally magic when you apply them to any part of your marketing mix.
I understand you means that you’re focused 100% on your prospects and clients rather than the needs of your own business or bank balance.
It means that you know who they are, what they want, what they’re frustrated by or fearful of, what they most dream about or desire.
Talk to them from a position of genuine desire to understand them and you’ll never ever have to worry about whether or not your fitness marketing will work. It will. Every time.
Understand your prospects, understand your clients and selling won’t be necessary. They’ll WANT to buy from you.
Dax Moy
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