Comments on: The First Question Every Fitness Business MUST Answer

By: Dani Jarque Death

Dani Jarque Death — Mon, 26 Jul 2010 10:00:26 +0000

I am just making a blog related to this. If you allow, I would like to use some of your content. And with full refernce of course. Thanks in advance.

By: Linda Mirano

Linda Mirano — Fri, 20 Nov 2009 23:45:01 +0000

Just wanted to give you a shout from the valley of the sun, great information. Much appreciated.

By: Kenny

Kenny — Wed, 04 Nov 2009 03:37:50 +0000

I think I’m on it, but I’d like your oppinion Dax.

By: Cat

Cat — Tue, 03 Nov 2009 22:03:14 +0000

It is an interesting question – right to the bone! I have a multifarious business with many different types of clients, running a club with group sessions, PT, and small groups. BUT I had a long think about it recently as I wanted to come up with a catchy tag line to run under the Club name (”Gym & Tonic”). It used to be ‘the Spirit of Fitness’ (geddit?!), but did not really reflect what I thought we offered enough. I found my answer by looking at my ads and literature – I was always saying ‘ask for more’ – so in other words I like to think we offer WAY more that other Clubs. So the new catch phrase is “Gym & Tonic Health Club – DEMAND MORE!” and I use it on everything (except the website as yet!!). It is up to the client to interpret it as “we demand more from them or they can demand more from us!!” Either way is good!