The 2 Reasons Clients Don’t Buy

I’ve been ‘doing this’ for a long time. You know, coaching coaches and leaders. A VERY long time. And when I take everything I’ve learned so far and observe it at arms length I see that declines, as in, that circumstance when a client hears what you have to offer but still says no, really come down to just 2 …

Is Feature Creep Killing Your Fitness Business?

In this Short Video I’ll be sharing: – Why feature creep is KILLING fitness businesses today (especially bootcamps) – Why your fitness business offerings should have less ‘moving parts’ if you want to increase your profits (and keep your sanity) – Why your current approach to building out your product suite is overwhelming your clients and creating LESS value – …

Fitness Pricing Made Simple

Pricing your fitness business offerings doesn’t have to be complicated. But plenty of personal trainers and fitpros make it that way. Here’s how it’s usually done. 1. Ummm and ahh about what you think you can reasonably charge 2. Look at all your competitors and see what they’re charging 3. Listen to people who tell you “You need to recognise …

Ditch The Blame, Win the Game

“The gym I train at takes too much of a cut and doesn’t help me get clients” “The economy is poor and it’s making it impossible to make a profit” “Things are different in my town/state/country/continent/planet” “Taxes are too high” “People don’t want to pay what I want to charge” I’ve been hearing these comments and hundreds more besides on …

Still Falling For ‘They Won’t Pay That!’ Bullshit?

It doesn’t make sense. Not when you REALLY stop and think about it. You know, basing your pricing around the people who tell you that they WON’T pay you what you want to earn and what you truly believe you’re worth. In fact, it’s nuts. But that’s how most trainers and coaches operate. They listen to people who don’t value …

How Big Is YOUR Bonfire?

  Picture this… It’s night. No, not just night, that pitch-black, moonless, deep-dark night where you can’t even see your hand in front of your face and every direction you turn your head looks exactly the same. Black. Featureless. You’re alone, you’re disoriented, you feel lost and above all, you’re scared; more scared than you’ve ever felt in your life. …